2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
Tool Support for Testing as Chapter 6 of ISTQB Foundation 2018. Topics covered are Tool Benefits, Test Tool Classification, Benefits of Test Automation and Risk of Test Automation
Database Management Myths for DevelopersJohn Sterrett
Myths, Mistakes, and Lessons learned about Managing SQL Server databases. We also focus on automating and validating your critical database management tasks.
Guidelines for Effective Data VisualizationUmmeSalmaM1
This PPT discuss about importance and need of data visualization, and its scope. Also sharing strong tips related to data visualization that helps to communicate the visual information effectively.
Cassandra to ScyllaDB: Technical Comparison and the Path to SuccessScyllaDB
What can you expect when migrating from Cassandra to ScyllaDB? This session provides a jumpstart based on what we’ve learned from working with your peers across hundreds of use cases. Discover how ScyllaDB’s architecture, capabilities, and performance compares to Cassandra’s. Then, hear about your Cassandra to ScyllaDB migration options and practical strategies for success, including our top do’s and don’ts.
Chapter 3 of ISTQB Foundation 2018 syllabus with sample questions. Answers about what is static testing, what is review, types of review, informal review, walkthrough, technical review, inspection.
this resume for sadika shaikh bca studentSadikaShaikh7
I am a dedicated BCA student with a strong foundation in web technologies, including PHP and MySQL. I have hands-on experience in Java and Python, and a solid understanding of data structures. My technical skills are complemented by my ability to learn quickly and adapt to new challenges in the ever-evolving field of computer science.
How to Optimize Call Monitoring: Automate QA and Elevate Customer ExperienceAggregage
The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Join this webinar where industry experts Angie Kronlage and April Wiita from Working Solutions will explore the power of automation to revolutionize outdated call review processes!
What is an RPA CoE? Session 4 – CoE ScalingDianaGray10
How to scale a COE to meet organizational missions.
Topics covered:
• What is the original focal area?
• How to expand the COE globally.
• Is a centralized or decentralized model better for scaling?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Metadata Lakes for Next-Gen AI/ML - DatastratoZilliz
As data catalogs evolve to meet the growing and new demands of high-velocity, unstructured data, we see them taking a new shape as an emergent and flexible way to activate metadata for multiple uses. This talk discusses modern uses of metadata at the infrastructure level for AI-enablement in RAG pipelines in response to the new demands of the ecosystem. We will also discuss Apache (incubating) Gravitino and its open source-first approach to data cataloging across multi-cloud and geo-distributed architectures.
The presentation will delve into the ASIMOV project, a novel initiative that leverages Retrieval-Augmented Generation (RAG) to provide precise, domain-specific assistance to telecommunications engineers and technicians. The session will focus on the unique capabilities of Milvus, the chosen vector database for the project, and its advantages over other vector databases.
Attending this session will give you a deeper understanding of the potential of RAG and Milvus DB in telecommunications engineering. You will learn how to address common challenges in the field and enhance the efficiency of their operations. The session will equip you with the knowledge to make informed decisions about the choice of vector databases, and how best to use them for your use-cases
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Tool Support for Testing as Chapter 6 of ISTQB Foundation 2018. Topics covered are Tool Benefits, Test Tool Classification, Benefits of Test Automation and Risk of Test Automation
Database Management Myths for DevelopersJohn Sterrett
Myths, Mistakes, and Lessons learned about Managing SQL Server databases. We also focus on automating and validating your critical database management tasks.
Guidelines for Effective Data VisualizationUmmeSalmaM1
This PPT discuss about importance and need of data visualization, and its scope. Also sharing strong tips related to data visualization that helps to communicate the visual information effectively.
Cassandra to ScyllaDB: Technical Comparison and the Path to SuccessScyllaDB
What can you expect when migrating from Cassandra to ScyllaDB? This session provides a jumpstart based on what we’ve learned from working with your peers across hundreds of use cases. Discover how ScyllaDB’s architecture, capabilities, and performance compares to Cassandra’s. Then, hear about your Cassandra to ScyllaDB migration options and practical strategies for success, including our top do’s and don’ts.
Chapter 3 of ISTQB Foundation 2018 syllabus with sample questions. Answers about what is static testing, what is review, types of review, informal review, walkthrough, technical review, inspection.
this resume for sadika shaikh bca studentSadikaShaikh7
I am a dedicated BCA student with a strong foundation in web technologies, including PHP and MySQL. I have hands-on experience in Java and Python, and a solid understanding of data structures. My technical skills are complemented by my ability to learn quickly and adapt to new challenges in the ever-evolving field of computer science.
How to Optimize Call Monitoring: Automate QA and Elevate Customer ExperienceAggregage
The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Join this webinar where industry experts Angie Kronlage and April Wiita from Working Solutions will explore the power of automation to revolutionize outdated call review processes!
What is an RPA CoE? Session 4 – CoE ScalingDianaGray10
How to scale a COE to meet organizational missions.
Topics covered:
• What is the original focal area?
• How to expand the COE globally.
• Is a centralized or decentralized model better for scaling?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Metadata Lakes for Next-Gen AI/ML - DatastratoZilliz
As data catalogs evolve to meet the growing and new demands of high-velocity, unstructured data, we see them taking a new shape as an emergent and flexible way to activate metadata for multiple uses. This talk discusses modern uses of metadata at the infrastructure level for AI-enablement in RAG pipelines in response to the new demands of the ecosystem. We will also discuss Apache (incubating) Gravitino and its open source-first approach to data cataloging across multi-cloud and geo-distributed architectures.
The presentation will delve into the ASIMOV project, a novel initiative that leverages Retrieval-Augmented Generation (RAG) to provide precise, domain-specific assistance to telecommunications engineers and technicians. The session will focus on the unique capabilities of Milvus, the chosen vector database for the project, and its advantages over other vector databases.
Attending this session will give you a deeper understanding of the potential of RAG and Milvus DB in telecommunications engineering. You will learn how to address common challenges in the field and enhance the efficiency of their operations. The session will equip you with the knowledge to make informed decisions about the choice of vector databases, and how best to use them for your use-cases
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
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This video by Simplilearn will explain to you Introduction to C Programming Language. Introduction to C Programming Language Tutorial For Beginners will explain to you the C language's history, C's importance, its features, real-world applications, and some of its advantages and disadvantages.
00:00 Introduction to C
1:42-History of C language
Dennis Ritchie, a computer scientist, could identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid.
Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry.
2:48-Importance and unraveling the powerful capabilities of C,
The widespread use of C started to take over the IT industry. Unraveling the potential of C, the designers began to discover new possibilities that led them to focus on the big picture.
3:56-C's cutting-edge features
The designers at Bell Laboratories ensured that their programming language solved the issues with B and BCPL and the ones they had foreseen.
6:35-The popular real-world applications of C
-UNIX operating system
-google file system
-Mozilla
-Graphical user interface
8:30-The advantages and disadvantages of C
10:34-The popular IT companies and their domains that employ C
· MasterCard
· IBM
· Flipkart
· Dell
· Twitter
· GitHub and twitch
11:09-First c program.
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#IntroductiontoCProgrammingLanguage #CLanguage #CProgramming #CProgram #CProgrammingLanguage #LearnCProgramming #HowToCodeInCForBeginners #CTutorialForBeginners #LearnCProgramming #Simplilearn
Dennis Ritchie, a computer scientist, was able to identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid.
Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry.
✅What is C++ Programming?
C++ is an enhanced and extended version of C programming language, developed by Bjarne Stroustrup in 1979 as part of his Ph.D. project. Bjarne developed what he called ‘C with Classes’ (later renamed C++) because he felt limited by the existing programming languages that were not ideal for large scale projects. He used C to build what he wanted because C was already a general-purpose language that was efficient and fast in its operations.
✅C++ Career Prospects:
With just C++ programming expertise, you will have excellent job opportunities, salaries, and career prospects. However, for a career based on programming languages such as Java and Python (which are in more demand than C++) or for careers based on front-end, back-end, and full-stack
2. This talk has three parts that can be
sampled independently
“Kernel is firmware”
If you care about: kernel, security, file system, drivers,
TrustZone, heterogeneous SoCs, binary translation…
Goto slide 6
Large stream analytics on the edge
If you care about: stream processing, 3D-stacked memory,
parallelism, memory mgmt, in-memory computing…
Goto slide 26
Large video analytics on edge & cameras
If you care about: video intelligence, deep learning, storage,
IoT, edge computing…
Goto slide 51
2
3. Bio
• 2014 – now. Asst. prof, Purdue ECE
• Xroads Systems Exploration Lab
• 2014 PhD in CS. Rice
• Thesis: OS for mobile computing
• 2008 MS + BS. Tsinghua
3
4. What I do
• Layer?
• Operating system (in a broad sense)
• Scenarios?
• Edge & IoT (mostly)
• Objectives?
• Speed, efficiency, & security
4
My premises for OS research …
5. The remaining OS is defined by scenarios
Kernel is firmware
Entrees: 45 mins
Appetizers: 5 mins
7. Kernel is firmware
• Entangled subsystems
• Difficult to re-architecture or extract
• Has own evolution plan
• Likely reject new ideologies
• Little respect for stable internal interfaces
• New additions quickly become obsoleted
• Open source (a white box)
• Can we retrofit the kernel as firmware?
7
8. 8
Case 1: Trustworthy file systems for smart devices
Retrofitting the kernel (1): reuse in vivo
9. 9
Hw
Case 1: Trustworthy file systems for smart devices
Kernel
Apps
Retrofitting the kernel (1): reuse in vivo
13. 13
VFS
FS
Block layer
• Cloud: a safer execution environment
• A pair of twin file systems
• File data never leaves the device’s secure world
Metadata-only
FS Replica
Untrusted Trusted
Cloud continuously verifies fs behaviors
Retrofitting the kernel (1): reuse in vivo
App
[arXiv:1902.06327] "Let the Cloud Watch Over Your IoT File Systems," Liwei Guo, Yiying Zhang, and Felix Xiaozhu Lin, 2019.
14. 14
Case 2: Unmodified drivers for TrustZone
HW
App
Normal
world
Secure
world
Retrofitting the kernel (2): code transformation
15. 15
Device code
Driver libs
Kernel libs
Core services
SPI CSI
WiFiEth
USB
Kernel source tree
Othercode
Transplant Linux drivers?
CAM
Retrofitting the kernel (2): code transformation
App
CAM
Secure
world
16. 16
Device code
Driver libs
Kernel libs
Core services
SPI CSI
WiFiEth
USB
CAM
Driver
kernel
Othercode
Statically miniaturize the whole kernel
Retrofitting the kernel (2): code transformation
CAM
Kernel source tree
17. 17
Statically miniaturize the whole kernel
Retrofitting the kernel (2): code transformation
A kernel for all → A kernel specialized for the driver only
App
Driver
kernel
Normal
world
Secure
world
18. 18
Case 3: Kernel IO paths on co-processors
Retrofit the kernel (3): binary translation
21. 21
CPU Co
Proc
2.5GHz 50MHz
DRAM IO
Weak co-processors: suits low-power IO tasks!
Retrofit the kernel (3): binary translation
high
efficiency
Linux Kernel
IO
tasks
22. 22
CPU Co
Proc
2.5GHz 50MHz
DRAM IO
Kernel execution on weak co-processors?
Retrofit the kernel (3): binary translation
Linux Kernel
IO
tasks
Diff ISA
No MMU
No POSIX
…
23. 23
CPU Co
Proc
DRAM IO
Co-processor translates unmodified kernel binary
Retrofit the kernel (3): binary translation
Dynamic
Binary
Translation
Linux Kernel
IO
tasks
[arXiv:1811.05000] "Transkernel: An Executor for Commodity Kernels on Peripheral Cores,"
Liwei Guo, Shuang Zhai, Yi Qiao, and Felix Xiaozhu Lin
24. Retrofit kernel as firmware
1. Reuse in vivo
Unmodified file systems
for TrustZone
2. Source transformation
Unmodified device drivers
for TrustZone
3. Binary translation
Unmodified IO paths for co-processors
29. Stream analytics: state of the art
• Classic engines?
• StreamBase, Aurora, TelegraphCQ, NiagaraST…
• Single threaded. Not scaling well.
• Modern engines for datacenters?
• Apache Flink, Spark Streaming, Beam…
• Designed for tens - hundreds of machines. Scaling out.
• Assuming okay if individual nodes perform poorly
• As analytics moves to the edge → bad
29
30. Project StreamBox
stream analytics at the memory speed
30
• RDMA / 10GbE
• Co-designed with
mm/scheduling
Stream pipeline Threads
Ingestion
Scheduler
Mem
• Squeeze parallelism for
multi/manycore
• Manage NUMA domains
Exploit high-bandwidth memory
[ASPLOS'19] "StreamBox-HBM: Stream Analytics on High Bandwidth Hybrid Memory," Hongyu Miao, Myeongjae Jeon, Gennady Pekhimenko,
Kathryn S. McKinley, and Felix Xiaozhu Lin
[USENIX ATC'17] "StreamBox: Modern Stream Processing on a Multicore Machine," Hongyu Miao, Heejin Park, Myeongjae Jeon, Gennady
Pekhimenko, Kathryn S. McKinley, and Felix Xiaozhu Lin, in Proc. USENIX Annual Technical Conference, 2017.
[ASPLOS'16] "memif: Towards Programming Heterogeneous Memory Asynchronously," Felix Xiaozhu Lin and Xu Liu, in Proc. ACM Int. Conf.
Architectural Support for Programming Languages and Operating Systems, 2016.
31. Cores
High-bandwidth hybrid memory
31
3D DRAM Normal DRAM
Tradeoffs: capacity vs. bandwidth
Untraditional memory hierarchy
No latency benefit (Unlike SRAM+DRAM)
16 GB
375 GB/s
~100 GB
80 GB/s
33. Cool. But benefit is not free
• Two alternative configurations:
• Hw-managed: HBM as a cache
• Sw-managed: one flat address space
• Throw existing analytics engines on HBM?
• Almost no benefit (or even hurts)
33
34. Existing engines: 3 inadequacies
Algorithm
• HBM sequential access + high parallelism
• Existing engines: grouping is hash w/ random access
Capacity
• HBM: capacity limited
• Streaming: high data volume + high velocity
Dynamism
• Streaming: fluctuating workloads
• How to map to two memory types?
34
Ingress
Group by
key
Average per
key
Window TopK
35. Algorithm: HBM can accelerate grouping!
• Hash vs Sort: duals for Grouping
• Algorithmic complexity: Sort is worse than Hash
• Hash for in-core; sort for out-of-core [VLDB’09, VLDB’13, SIGMOD’15]
• Yet, Sort outperforms Hash with …
• High data parallelism (bitonic sort + avx512)
• High task parallelism (parallel merge sort)
• High mem bw (stacked DRAM)
35
[vldb’09] C Kim et al., Sort vs. hash revisited: Fast join implementation on modern multi-core cpus
[vldb’13] C Balkesen et al., Multi-core, main-memory joins: Sort vs. hash revisited
[sigmod’15] O Polychroniou et al., Rethinking simd vectorization for in-memory databases
45. HBM matters
45
0
5
10
15
20
25
30
35
0 10 20 30 40 50 60
# cores
ThroughputMrec/s
Not using HBM
StreamBox
DRAM only
HW: Intel Xeon Phi Knights Landing w/ HBM. 64 [email protected]. $5,000 Benchmark: TopK per key
Output delay: 1 second
46. Runtime memory management matters
46
0
5
10
15
20
25
30
35
0 10 20 30 40 50 60
# cores
ThroughputMrec/s
3D mem as
cache
DRAM only
HW-managed
HBM
StreamBox
HW: Intel Xeon Phi Knights Landing w/ HBM. 64 [email protected]. $5,000 Benchmark: TopK per key
Output delay: 1 second
47. 47
0
5
10
15
20
25
30
35
0 10 20 30 40 50 60
# cores
ThroughputMrec/s
No in-mem
indexes
3D mem as
cache
DRAM only
3D mem as
cache; full records
StreamBox
In-HBM index matters
HW: Intel Xeon Phi Knights Landing w/ HBM. 64 [email protected]. $5,000 Benchmark: TopK per key
Output delay: 1 second
48. StreamBox lessons
• An analytics engine built from ground up
• 2.5 years. ~60,000 lines of C++11.
http://xsel.rocks/p/streambox
• Hardware often badly underutilized, even with
production software
• Performance requires careful optimization
everywhere
48
49. 49
Cheap VM
(huge page)
Apps
OS
kernel
Fast net stack
(40 GbE or RDMA)
High task
parallelism
Custom mem
allocator
Sequential mem
access
Runtime
Thread pool
+ custom task scheduler
Wide SIMD
(avx512)
Hybrid
memory
The software engineer’s guide to 3D DRAM
Make sure to pack all the following
50. OSes defined by two IoT scenarios
Hot springs
Edge
Icebergs
[EuroSys'19] "VStore: Reinventing Data Stores for Video Analytics," Tiantu Xu, Luis Materon Botelho, and Felix
Xiaozhu Lin, to appear at Proc. Eurosys Conference, 2019.
51. Cheap cameras. Large videos.
51
130M surveillance cameras
shipped per year
Many institutions run > 200
cameras 24x7
A single camera produces
24 GB video per day
Must be consumed by
algorithms!
$25 on Amazon
52. Video analytics is expensive
52
NVIDIA Quadro P6000
NN object detection: 5 FPS
$4,500
Object detection: deep neural network model YOLOv3
IoT Camera
30 FPS
$25
56. A retrospective query
“Find all white buses appeared
yesterday”
As a cascade of operators
• selects operators from a lib
• specifies target accuracies for
operators
56Image credits: NoScope: Optimizing Neural Network Queries over Video at Scale, Daniel Kang, John Emmons, Firas Abuzaid, Peter
Bailis, Matei Zaharia, VLDB 2017
Frame diff
detector
Shallow
neural net
Deep
neural net
~10,000x ~1,000x ~10x
57. Project VStore
The video data store for AI
57
Ingestion Storage Retrieval Consume
Video
Data
Operator
@ accuracy
Query
“Aren’t there many video databases already?”
For human consumers. Not for AI consumers
[EuroSys'19] "VStore: Reinventing Data Stores for Video Analytics," Tiantu Xu, Luis Materon Botelho, and Felix
Xiaozhu Lin, Eurosys Conference, 2019.
58. The first-class concern: controlling
video formats
58
Ingestion Storage Retrieval Consume
Video
Data
Operator
@ accuracy
Query
59. Extensive video format knobs
59
Ingestion Storage Retrieval Consume
Video
Data
Operator
@ accuracy
Query
Quality Crop Res Sample Speed
KeyFrame
Interval
Fidelity Coding
60. Extensive video format knobs
60
Ingestion Storage Retrieval Consume
Video
Data
Operator
@ accuracy
Query
Quality Crop Res Sample
Fidelity
61. Knob Impacts: High & Complex
61
Ingestion Storage Retrieval Consume
Video
Data
Operator
@ accuracy
Query
Quality Crop Res Sample
Ingestion
Storage
Retrieval
Consumption
Fidelity
62. Knob Impacts: High & Complex
62
Ingestion Storage Consume
Video
Data
Operator
@ accuracy
Query
Quality Crop Res Sample
Bad 100% 100p 2/3
Ingestion
Storage
Retrieval
Consumption
Retrieval
63. Knob Impacts: High & Complex
63
Ingestion Storage Retrieval Consume
Video
Data
Operator
@ accuracy
Query
Best 100% 100p 1/30
Ingestion
Storage
Retrieval
Consumption
Quality Crop Res Sample
64. Knob Impacts: High & Complex
64
Ingestion Storage Retrieval Consume
Video
Data
Operator
@ accuracy
Query
Quality Crop Res Sample
Good 75% 100p 1/2
Ingestion
Storage
Retrieval
Consumption
65. Configuration Space
65
Ingestion Storage Retrieval Consume
<motion,0.95>
M Storage
Formats
N Consumption
Formats
<motion, 0.7>
…
<OCR, 0.95>
<OCR, 0.90>
…
<NN, 0.95>
Operator
@ accuracy
K Consumers
69. Objectives for Configuration
69
<motion,0.95>
M Storage
Formats
N Consumption
Formats
<motion, 0.7>
…
<OCR, 0.95>
<OCR, 0.90>
…
<NN, 0.95>
K Consumers
Ingestion Storage Retrieval Consume
Operator
@ accuracy
Retrieval never
be bottleneck
Satisfy accuracy
Respect resource
budgets
70. Challenges
70
<motion,0.95>
M Storage
Formats
N Consumption
Formats
<motion, 0.7>
…
<OCR, 0.95>
<OCR, 0.90>
…
<NN, 0.95>
K Consumers
Ingestion Storage Retrieval Consume
Operator
@ accuracy
Retrieval never
be bottleneck
Satisfy accuracy
Respect resource
budgets
Many possible formats (~15k combos of knobs)
Many possible configurations (~4M for 4 operators)
71. 71
M Storage
Formats
N Consumption
Formats
Ingestion Storage Retrieval Consume
Operator
@ accuracy
K Consumers
Key Idea: Deriving Configuration Backwards
Backward derivation of formats
<motion,0.95>
<motion, 0.7>
…
<OCR, 0.95>
<OCR, 0.90>
…
<NN, 0.95>
74. 74
M Storage
Formats
N Consumption
Formats
Ingestion Storage Retrieval Consume
Operator
@ accuracy
K Consumers
Technique 3: Eroding
<motion,0.95>
<motion, 0.7>
…
<OCR, 0.95>
<OCR, 0.90>
…
<NN, 0.95>
12
3
MaxMin
Video Age
Storage
(All deleted)
75. A sample configuration by VStore
75
Storage formats
Hundreds of knobs. Only possible through auto config!
Consumption formats
Ingestion Storage Retrieval Consume
Operator
@ accuracy
79. Why would this happen?
• Wireless cameras easy to deploy
• Wireless bandwidth is precious
• Public WiFi: typically < 1MB/sec
• Complaints on cams slowing down WiFi
• Streaming videos → NOT scalable
• On-camera storage is cheap
79
https://community.netgear.com/t5/Nighthawk-WiFi-Routers/Wireless-cameras-slowing-router-too-much/td-p/513047
https://www.securitycameraking.com/securityinfo/forum/networking/ip-cameras-are-slowing-down-your-network/
https://www.security-camera-warehouse.com/ip-camera/wifi-enabled/
81. Feasible?
• Users are waiting
• On-camera video is large (tens of GB)
• Wireless bandwidth is scarce (1MB/sec)
• $20 cameras are wimpy (one frame in 30 secs)
81
82. Feasible?
• Users are waiting
• On-camera video is large (tens of GB)
• Wireless bandwidth is scarce (1MB/sec)
• $20 cameras are wimpy (one frame in 30 secs)
82
Yes
• Ingestion: cameras learn videos slowly but surely
• Query: continuously refining results
• Edge bootstraps specialized NNs for cameras to run
• 1000x cheaper than full NN.
• Process 1-hour video in secs (working with edge)
83. Lesson: conquering video icebergs
• Lazy ingestion: pay as little as possible
• Eager query-time optimizations
• Take specialization opportunities
• Users know their queries better
• Resonate with compiler/PL wisdom!
• Just-in-time compilation & lazy evaluation
83
84. Supercharge IoT analytics
Two important scenarios
Large stream analytics on the edge
Large video analytics on edge & cameras
OS plays key roles
Map AI to new hardware
Dynamically configure AI
Trade off among competing objectives
84
